Cosmetic Dentist Marketing Tips

Cosmetic Dentist Marketing Tips

Are you looking for ways to grow your cosmetic dentistry practice? Do you want to attract new patients and increase your bottom line? Cosmetic dentistry is a lucrative and rewarding career.

But currently, there are many cosmetic dentists who are competing for the few patients available. In order to make the most of your career, you need to set strategies that will help you to thrive in this highly competitive career. Dental patients today are more informed about the aesthetic options available to them. This leads them to request for high-quality dental care. Here are some cosmetic dentist marketing tips that can help your practice grow.

Marketing tips for cosmetic dentists

As a cosmetic dentist, you have your niche market and now you need to establish your dental practice within your area. The following tips have been tested and proved effective in marketing many cosmetic dentists as discussed below:

Establish your identity

If you want to set up an aggressive marketing campaign for your services, then establishing your brand is very crucial. This means that you clearly understand your core values and the uniqueness of your practice that sets you ahead of others. After this you need to create your brand name and come up with a slogan.

Understand your target market

Even if you develop a catchy slogan; no marketing efforts will bear fruit unless it reaches the right market. It is always very important to carry a market research to establish areas where your cosmetic dentistry services will be needed most. After identifying your target market, the next step is to brainstorm about you intend to reach your target customers.

Market your services

It is very important for you to set yourself as the best cosmetic dental practice expert to build your practice. To stay ahead of other dental practitioners, means working with a digital marketing agency to make sure that your practice gets the right type of exposure. The more your name is mentioned in social media and other marketing channels both online and offline, the more people get to know you.  For online marketing, we recommend Search Engine Optimization (AKA SEO).  SEO is a bit riskier, but tends to be FAR more profitable than other forms of online marketing like PPC and SMM.  We have heard very good things about this dental SEO company.  So give them a look.  They have a different page for SEO for plastic surgeons. This keeps you in the forefront of their mind when it comes time to see the dentist.

Show results, not services

Your dental marketing should appeal to your prospective patients who may be longing for that toothpaste smile you can give them. You can show the results of your previous work by displaying photos of your patients before and after their treatment. This will help patients to boost their confidence on the kind of services that you offer.

Basics of Getting Cosmetic Dental Work

Basics of Getting Cosmetic Dental Work

We all know that feeling of dread, or the deep loathing you get when you get a slight pain in your back molar. You know it’s probably going to warrant a trip to the dentist. If you’re like me, you cant stand the place. The drilling, the intense pain you could be put through. Going to the dentist for some is not a very easy task, so why is Cosmetic Dental Work any different?

Basics of Getting Cosmetic Dental Work

Cosmetic Dental Work (CDW) is actually extremely advanced, and usually non-serious. All CDW, is unnecessary (to a degree), but is instead recommended to you by your dentist in order to improve your smile. It’s sort of a ‘Plastic Surgery of the Mouth’, and it can range anywhere from simple teeth whitening to (a rather serious) full dental reconstruction. In fact, some people have already had CDW done to them, and they may not even know it. If you’ve had anything along the lines of an inlay, where the dentist will set and stick a porcelain film over your teeth in order to essentially ‘fill’ the cracks and crevasses caused by tooth erosion and decay, you’ve had a type of CDW.

If you’ve ever gone through the painful process of losing a tooth (as have I), and received an implant as a replacement, you’ve undergone a process considered part of CDW. Even dental fillings are classified under CDW now, as the pain relief steps have advanced to make way for nearly painless procedures. I’ll say that again: CDW is virtually painless when done correctly, and should not be feared!  Here is a video showing how cosmetic dentistry can improve your smile.

Braces are not Cosmetic

However, CDW does NOT include braces and teeth straightening, as that is usually associated with Orthodontic practices and such. Also, be warned, some dental plans do not cover CDW, as most of it is not necessary, as stated above. Definitely do keep in mind that anything stated above is generalized information and that CDW can be botched at any point. Some of these procedures are genuinely SURGERY, and that you should know what you want and be contempt with your decision before you make it. Pick your dentist carefully, as that will matter as well.

However, as having gone through some CDW myself, I can tell you: don’t worry yourself to death over botched surgery. The odds of that happening are so slim not much comes up with an extremely general google search. Chances are it doesnt exactly happen often. Your dentist is probably qualified to do most of it, as like stated before, most CDW is genuinely non-urgent fixes.

Talk with your dentist, and see if CDW is right for you and your situation.